The analysis was based on independent customer surveys of more than 35,000 U.S. citizens. The survey was designed to review institutions through their customer journeys on 12 categories using 75 items. The survey collected more than 140,000 reviews for regional banks and credit unions distributed across all states. In addition, more than 1.3 million social media reviews and 148 million Apple App store and Google Play store reviews were collected to support the scoring model.

“Regional banks and credit unions play a pivotal role in meeting the needs of communities across the nation. Newsweek and market-data research firm Plant-A Insights are proud to introduce “America’s Best Regional Banks and Credit Unions 2024,” highlighting local lenders that are committed to the needs of their communities.” Nancy Cooper, Global Editor in Chief, Newsweek.

“Being named to the America’s Best Regional Credit Unions for 2024 by Newsweek is quite an accomplishment, however, we have always strived to be the best for our members here locally,” says Kelly Haskins, VP Marketing, Launch Credit Union. “Serving our members’ needs with the highest level of services and compassion is just what we do every day.”